Capability Development Grant
(CDG) Case Study: Taaza Groceries
Taaza Groceries allows you to walk away from the drudgery of grocery shopping and welcome an easy relaxed way of browsing and shopping for groceries. Dicover new products and shop for all your food and grocery needs from the comfort of your home or office and Hassle-free Home Delivery options.
No more getting stuck in traffic jams, paying for parking, standing in long queues and carrying heavy bags – get everything you need, when you need, right at your doorstep. They had an existing eCommerce website showcasing their products as well as Social Media pages on Facebook and Twitter.
The Zepo Commerce: From Vision to Reality
01 MARKET RESEARCH AND ANALYSIS
Studying the Client’s Business
We started by conducting an assessment of Taaza Groceries business. Representatives from Taaza Groceries were interviewed to gather the brand’s core capabilities and perceived branding identity. Zepo Commerce We also identified some key strengths and weaknesses in the client’s ongoing marketing initiatives as well as conducted a brand and marketing assessment of their eCommerce site and made recommendations for improvement. In addition, we studied historical web traffic data and extracted some meaningful trends observed.
We also identified some key strengths and weaknesses in the client’s ongoing marketing initiatives as well as conducted a brand and marketing assessment of their eCommerce site and made recommendations for improvement. In addition, we studied historical web traffic data and extracted some meaningful trends observed.
02 Website Design
Studying the Client’s Business
Based on the brand and marketing focused assessment of Taaza Groceries eCommerce site, we created a new copy for Taaza Groceries site that would emphasize its key selling points, with greater marketing impact. Here are some examples.
Web Design and Development
Taaza Groceries website was also revamped to improve functionality, ease-of-navigation and style. On top of implementing a style that mirrored the colours in Taaza Groceries logo, additional features include sorting function for products, breadcrumb navigation and re-designed page banners.
We kept to a clean and modern feel with this colour palette.
We used Exo 2, Arial and Open Sans to pair best with the site’s design.
Internet and Social Media Marketing Blueprint
Zepo Commerce also tapped into industry research and expertise to formulate in-depth strategic roadmaps for Taaza Groceries to conduct active marketing on global #1 Search Engine Google and #1 Social Media platform Facebook. This included proposals for the exact campaign structure and keywords as well as well-defined proposed configurations of precise consumer personas to target.
In addition, Zepo Commerce custom-designed 4 separate ad banners for Taaza Groceries marketing efforts: 2 for Search Engine Marketing and 2 for Social Media Marketing. Both the Search Engine Marketing banner designs were configured to the 5 most popular dimensions on Google Display Network, giving the client a total of 10 usable Search Engine Marketing ad banners.
03 KPI ANALYSIS AND MANAGEMENT REVIEW
Following the completion and launch of project initiatives like the revamped website, Zepo Commerce conducted a review and reported on the Key Performance Indicators and performance across various digital platforms.
Taaza Groceries received face-to-face training along two branches: CMS training for self-management of website backend and marketing training for self-management of Google Adwords and Facebook Ad Manager.
Zepo Commerce also prepared training manuals for each of these two branches of training for the client’s ongoing reference.